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SEO & SMM
We are online marketing experts, specializing in SEO, SMM, SEM & PPC. We make your website work harder for you.
We are Singapore’s eCommerce Specialists, creating powerful online stores. Our eCommerce web design services are unrivaled.
We are creative website designers & developers, creating Web 2.0 Design & Corporate websites, E-commerce Sites & more.
Why You Need To Use Both Search Engine Marketing and SEO for Your Online Business
The internet has created a platform where both small start-up businesses and well-established large companies can effectively compete on a level ground. Unlike the offline world where your financial muscle is what dictates your success, any business can be wildly successful online regardless of its resources. All it needs is to come up with a good strategy that focuses on being the dominant business in its niche online.
In order to achieve this, it is advisable not only to have a website, but also to combine both search engine optimization (SEO) and search engine marketing (SEM). Doing so will guarantee a good level of domination. The reason this is so is very simple. With SEO, you ensure that your website ranks highly on the natural and organic search results, whereas with SEM, you ensure that you are right at the top of all the sponsored listings.
The SEO Process
SEO has two main components – the on-page SEO and the off-page SEO. With on-page SEO, you make changes to your own website in order to make it more user as well as more search engine friendly. In this component, you ensure you have a website that has a great look and feel, one with very clear navigation and keyword focused articles that are very informative, entertaining, engaging and interesting. It should also incorporate great photos, graphics and videos links that guide users on related content, allowing them to move from one page to the other seamlessly.
On the other hand, off-page SEO involves activities that you carry out on other websites besides yours, all with the goal of creating authority and relevance to your own website. Such activities include creating backlinks from other authority sites in your niche, posting articles in article directories to point people to your website, creating link wheels, using the social media, and practically any other activities that you carry out with the aim of driving more traffic to your website and creating links pointing to your site. Singapore SEO helps your website rank high on the organic results of the search engines.
The SEM Process
With search engine marketing, you simply use any available paid opportunities to get your website visible right at the top of the search engines. The primary and most effective SEM method is PPC (pay per click) where you bid for your top keywords to get high listing on the sponsored listings of the search engine results.
At Rank.com.sg, we can help you dominate the search engines using both of these options. Talk to us today for a quote.
S.YIP, Restaurateur Oceantreasure235.co.uk